Internet Marketing is not a lesser cousin in the development of a web site project, and its importance should not be underestimated. A great product, a nicely designed web site and a well-built delivery system for sales is not enough... the world needs to know you're there and ready to greet it. KISS marketing efforts include a search engine rank analysis report to determine where you are in the world of search engines, a weekly search engine submission service for your site, and managed cost-per-click campaigns. Each is designed to get the word out and bring visitors to your door, much the way the sign at your “sticks and bricks” store is intended to attract customers.
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