Analytics and Consulting are part of the natural progression of project services. Past is prologue; it explains today's conditions, and provides useful data upon which to base future plans. Thus, it, too, is a vital part of the KISS Full Service Approach, another indispensable part of the whole.
Web site statistics provide a lot of numbers to crunch. The data collected includes site traffic by the day/week/month, pages visited within the site during that period, the sites from which visitors came (ie., search engines), e-newsletter readership statistics, the number of shopping cart sessions as compared with the number
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